“This is a game changer for Adobe and its customers,” said Shantanu Narayen, chief executive of Adobe, in a statement. “We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets.” Saying so he announced that Adobe will buy out web analytics firm Omniture for what a lot of analysts feel a high $1.8 billion.
The release which went out on Omniture’s site said, The combination of the two companies will increase the valueSource: WATblog RSS Feed
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