All accounts from last week’s JD Power’s Automotive Roundtable in Las Vegas suggest that Ford Group VP Jim Farley laid out a really compelling picture of how a major manufacturer looks at its opportunities in digital, and especially, social media.
Alex Snyder, in Dealer Refresh, quotes Farley as saying that TV gets 50 percent of its budget; Digital gets 25 percent; “Experimental” gets 15 percent; and Paper/Magazines get 10 percent. All of Ford’s advertising is nowSource: The Local Onliner RSS Feed
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